Encontro de Energia no Meio Rural
Agrener

Resumen

SLUSZZ, Thaisy, PADILHA, Ana Claudia Machado, SILVA, Tania Nunes da et al. As implicações do composto promocional de marketing numa cooperativa de eletrificação rural: o caso da Certaja - RS. In Anales del 6. Encontro de Energia no Meio Rural, 2006, Campinas (SP, Brasil) [online]. 2006 [citado 25 Enero 2025]. Disponible en: <http://www.proceedings.scielo.br/scielo.php?script=sci_arttext&pid=MSC0000000022006000100018&lng=es&nrm=iso> .

The present study it consisted of analyzing the made up of marketing of the cooperative of agricultural electrification - Certaja, aiming at to identify which is the current actions developed and implemented for the cooperative.  For this, it was used as analysis object the tools of the made up of marketing, the 4 P's (product, price, point of distribution and promotion), that it was identified by means of questionnaires saw e-mail to the Manager of the Department of Energy, to the Vice-president, to the responsible one for the Financial Department and to the Assessorship of the Press that has fort linking with the Department of Marketing. As main results it is cited consolidation of communication channels that offer possibility to the social picture to participate of the decisions of the cooperative, as well as having information for way written and said decisions to them of management and administration. The supply of electric energy has as focus the satisfaction of the cooperated ones that they are partner-proprietors of the cooperative, being excellent to offer to these and excessively consuming a product or service that takes care of to its expectations.

Palabras llave : Cooperative of Agricultural Electrification; Marketing; Agribusiness.