O declínio dos saberes e o mercado do gozo a psicanálise na educação
ISBN 978-85-60944-35-4 versão
ISBN 978-85-60944-35-4 versão on-line
MRECH, Leny Magalhães. The fall of the knowledge and the enjoyment market: the psychoanalysis in the education. In Anais do 8 O declínio dos saberes e o mercado do gozo, 2010, São Paulo (SP, Brasil) [online]. 2011 [citado 19 Junho 2013]. Disponível em: <http://www.proceedings.scielo.br/scielo.php?script=sci_arttext&pid=MSC0000000032010000100034&lng=pt&nrm=iso> .
The first question in focus refers to the title and concerns to which knowledge are falling nowadays. For the participants of NUPPE and for many teachers, the fastest answer is that those historically established, from a long cultural tradition: the humanistic knowledge. This focus reveals the guides that the culture has been following: they are new ways of acting. In the XVI Seminar, From another to another, Lacan discuss the effects of the capitalist speech in the modern society and notes that these effects have become sharper, because they are from a new kind of market: the knowledge one. The culture became more than market product (Mrech, 2001) and the knowledge arise as another product of the culture in the market for the computerized society. The trivialization leads to a confusion among the simple information and the simple knowledge. There's a liquefaction of the culture products - aspect marked by Zygmunt Bauman, when he shows that we live in the liquid modernity age. This makes counterpoint to the solid modernity of the last centuries, when the conventional knowledge of the humanity and universal prevailed. At this stage of the liquid modernity, it's lived the liquid knowledge age that always transmutes and changes itself, in order to get adapted to what is expected by the market here and now. From the book to the digital library, the music in vinyl to the CD and the MP5; the films to the digital files. It's lived, from one side, the age of electronic media, which is possible to access nearly everything on the internet. From the other side, the cultural products have a status of a new ways of enjoyment. For instance, it's possible to listen to music everywhere: in the bus, subway, in the class breaks, etc. Today, a considerable part of the teenagers have MP3, MP4, etc. The specialists advert to the fact that most of these equipments is calibrated for high volume sounds and music, which may lead in the young people future symptoms of deafness. However, despite been aware of the consequences, the young people don't reduce the volume or change the way the use the apparatus. These changes also affect the way the teachers act, leading them to search for new practices. In many schools, a most effective contact with the students is been searched. The school starts to offer alternatives, such as: bodywork, theater or music in alternative time to the class time, revealing that the enjoyment mix itself to many contents in the school. Besides, the school has been affected by the falling of the knowledge and by the enjoyment market, so that means the knowledge has become another product in the market and that it's been searched some knowledge with less problems for the students to deal with and that gives them very few or no work. This way, Lacan reveals that we are facing a real economy enjoyment, it means, prevails what is easy and fast, like in the previously prepared food. And the process doesn't stop there: it's expected that these changes generates new products and that the students become the new clients. The idea is to create some chain - like a factory - which never stops, which inside teacher and student follow toward the next product, so that the market society can perpetuates. And, behind all that is the implementation of a fruition culture, the enjoyment market, which prepares the citizens to enjoy the products for sale. There is the creation of consumption culture and, according to it, the solid knowledge are liquefied by the liquid practices of the practical knowledge that turn them into simple information and knowledge, easily forgotten - whatever is solid, as Marx used to say, melts in the air. The psychoanalysis in the education has a lot to contribute in this moment, because it warns about the importance of ethics, when trying to rescue the subjects in the education, so they can go beyond the fruition and consumption knowledge. In search for new culture and education creator agents, instead of simple consumers of the cultural and marketing education for the modern society.
Palavras-chave : falling of the knowledge; enjoyment market; knowledge market; solid modernity; liquid modernity.