Simpósio Brasileiro de Comunicação em Enfermagem
SIBRACEN

Resumo

This qualitative study answers inquiries about the creative act, using bibliographical research methodology, which shows the dynamics of the creative process through "communicative acts". Creativity stimulation techniques are explained to allow health professionals, mainly nurses who lead teams, to use them, instigating organizational innovation.

Palavras-chave : communication; creativity; nursing; innovation.